road

Built on Trust. Driven by Purpose.

road

Built on Trust. Driven by Purpose.

road

Built on Trust. Driven by Purpose.

Our journey

Strong Foundations. A Broader Vision

Founded in 2019 by Ben Davis and Steve Porter, Halide Holdings was built on a straightforward belief: success in industrial chemical supply begins with doing business the right way.

Their experience, entrepreneurial determination, and commitment to customers established a foundation of trust, reliability, and service.

Today, that foundation carries forward as Meritas Industries.

Our new identity reflects a broader ambition—to expand our capabilities, serve new industrial markets, and build an enduring enterprise that creates value for customers, employees, suppliers, and the communities we call home.

We are proud of where we started and energized by what lies ahead.

Signature
person sitting in a chair in front of a man
photography of people inside room during daytime

Our values

Our name is more than an identity. Meritas represents the principles that guide our decisions, shape our relationships, and define the standards we hold ourselves to:

Mission, Excellence, Relationships, Integrity, Trust, Accountability, Stewardship

We believe how we conduct business matters just as much as the results we achieve.

Our approach

We combine deep industry experience with an entrepreneurial mindset and a personal commitment to our customers' success. We listen first, approach challenges with creativity and urgency, and take ownership of our commitments.

Our philosophy is simple: do what is right, deliver what we promise, and build relationships that endure.


Our purpose

We Believe a Great Business Should Create Good Beyond Itself.

At Meritas, success carries responsibility.

We believe business should be a force for good—creating meaningful opportunities for our people, strengthening the industries and communities we serve, and building something of lasting value for future generations.

That is what stewardship means to us: leaving things better than we found them.

person sitting in a chair in front of a man

Our team

Meet our team

Meritas is led by professionals who bring decades of combined experience in industrial chemistry, commercial strategy, operations, and customer relationships.

While our backgrounds and perspectives differ, we share a commitment to serving customers with excellence, leading with integrity, and building a business that stands the test of time.

Ben Davis

Ben Davis

Executive Chairman and Co-Founder

Ben Davis

Ben Davis

Executive Chairman and Co-Founder

Ben Davis

Ben Davis

Executive Chairman and Co-Founder

Jordan Montag

Jordan Montag

President and CEO

Jordan Montag

Jordan Montag

President and CEO

Steve Porter

Steve Porter

Co-Founder and CCO

Steve Porter

Steve Porter

Co-Founder and CCO

Veronica Norman

Veronica Norman

Chief Administrative Officer

Veronica Norman

Veronica Norman

Chief Administrative Officer